Incentives and Coupons

Incentives and Coupons

Including incentives to your coupons can help boost your marketing program or campaign as your customers can feel appreciated for their time, participation and the data they are providing to you. 

A respondent/contact can be rewarded with airtime incentives or MPESA payments once the coupon code is successfully redeemed.

Airtime Incentives to a Coupon

To set up an airtime incentive on a coupon, do the following:
  1. From the Left-hand menu, navigate to More
  2. Click on “Coupons”
  3. This will open the Coupons window
  4. In the Coupons page, edit an existing coupon or create a new coupon. This will open up the coupon editor
  5. In the Coupon Editor, you can be able to edit the basic and advanced setting of a coupon.
  6. Under the “Recipient” or “Redeemer” actions, if you wish to send airtime to the recipient or the redeemer, click on the drop-down on the Incentives option and select ‘Airtime’ and enter the desired amount.
  7. Click on “Update” to save.
As airtime incentive setups and pricing are country-specific, please reach out to support@echomobile.org if you would like more information on setups, pricing, and minimum transfer amounts

MPESA incentives to a Coupon

To set up Mpesa payments on a coupon, do the following:
  1. From the Left-hand menu, navigate to More
  2. Click on “Coupons”
  3. This will open the Coupons window
  4. In the Coupons page, edit an existing coupon or create a new coupon. This will open up the coupon editor
  5. In the Coupon Editor, you can be able to edit the basic and advanced setting of a coupon.
  6. Under the “Recipient” or “Redeemer” actions, if you wish to send airtime to the recipient or the redeemer, click on the drop-down on the Incentives option and select ‘Payment’ and enter the desired amount.
  7. Click on “Update” to save.
MPESA payment are only available in Kenya. Please reach out to support@echomobile.org if you would like more information on setups, pricing, and minimum transfer amounts

Recommendations for using Coupons in Engagements

To safeguard abuse of this incentive feature, you can do the following:
  1. You can limit how many times a coupon is redeemed. 
  2. You can also tie the sending of the coupon code to a survey that you can then set a limit for how many people can receive the codes (coupon code can be the last question in the survey)
  3. Test incentive rewards with a small group of respondents before you launch your coupons

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