Incentives and Coupons

Incentives and Coupons

Including incentives to your coupons can help boost your marketing program or campaign as your customers can feel appreciated for their time, participation and the data they are providing to you. 

A respondent/contact can be rewarded with airtime incentives or MPESA payments once the coupon code is successfully redeemed.

Airtime Incentives to a Coupon

To set up an airtime incentive on a coupon, do the following:
  1. From the Left-hand menu, navigate to More
  2. Click on “Coupons”
  3. This will open the Coupons window
  4. In the Coupons page, edit an existing coupon or create a new coupon. This will open up the coupon editor
  5. In the Coupon Editor, you can be able to edit the basic and advanced setting of a coupon.
  6. Under the “Recipient” or “Redeemer” actions, if you wish to send airtime to the recipient or the redeemer, click on the drop-down on the Incentives option and select ‘Airtime’ and enter the desired amount.
  7. Click on “Update” to save.
As airtime incentive setups and pricing are country-specific, please reach out to support@echomobile.org if you would like more information on setups, pricing, and minimum transfer amounts

MPESA incentives to a Coupon

To set up Mpesa payments on a coupon, do the following:
  1. From the Left-hand menu, navigate to More
  2. Click on “Coupons”
  3. This will open the Coupons window
  4. In the Coupons page, edit an existing coupon or create a new coupon. This will open up the coupon editor
  5. In the Coupon Editor, you can be able to edit the basic and advanced setting of a coupon.
  6. Under the “Recipient” or “Redeemer” actions, if you wish to send airtime to the recipient or the redeemer, click on the drop-down on the Incentives option and select ‘Payment’ and enter the desired amount.
  7. Click on “Update” to save.
MPESA payment are only available in Kenya. Please reach out to support@echomobile.org if you would like more information on setups, pricing, and minimum transfer amounts

Recommendations for using Coupons in Engagements

To safeguard abuse of this incentive feature, you can do the following:
  1. You can limit how many times a coupon is redeemed. 
  2. You can also tie the sending of the coupon code to a survey that you can then set a limit for how many people can receive the codes (coupon code can be the last question in the survey)
  3. Test incentive rewards with a small group of respondents before you launch your coupons

    • Related Articles

    • Incentives and Surveys

      Including incentives to your surveys can help boost your response rates as your respondents can feel appreciated for their time, participation and the data they are providing to you. Within a survey you have the option to set up an airtime incentive ...
    • Best Practices for Audio & Recordings

      IVR is a powerful tool for communication and data collection, particularly in areas with lower literacy levels. Resulting data quality and response rates will be determined in large part by the set up of IVR communication. This would include creation ...
    • Incentives & Rewards

      An incentive is money or possibly a reward that you would sent to the respondent or participants to encourage to participate in an engagement. It is good to show your customers, participants or respondents that you value their opinion and time. ...
    • Export Airtime Incentive Logs

      If you use airtime rewards as a form of incentives with your contacts, here you can be able to export out the usage statistics on your account in terms of airtime reward amounts, time-stamps, date of transfer and the recipient contact's phone number. ...
    • Best Practices for Voice/IVR Surveys

      IVR is a powerful tool for communication and data collection, particularly in areas with lower literacy levels. Resulting data quality and response rates will be determined in large part on the implementation of the IVR activity, both in design & ...